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Nationwide Campaign Newsletter: Hop the Gap

posted Feb 26, 2015, 10:57 AM by Jonathan Yoesting   [ updated Feb 26, 2015, 11:03 AM ]

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GET READY FOR WAVE 2: HOP THE GAP
When children and teens are out of school, they can face barriers related to hunger, health, learning, water safety and accessing safe spaces, which prevent them from reaching their full potential.

HTG_Girl_Purple_CropTo help the public better understand how the Y responds to these complex issues impacting youth, YMCA of the USA (Y-USA) will launch a summerlong promotional campaign called Hop the Gap on April 25. We'll use "hopping" activities and games like hopscotch as a metaphor for how we help kids overcome barriers--or hop gaps--to achieve more. By engaging members, parents, donors, program participants and community partners in fun activities at the national and local level, we'll build greater awareness and support for our cause.

Hop the Gap activities can easily be integrated into existing Y initiatives and programs from Healthy Kids Day® to day camp. Be sure to watch the short video above and then learn more by visiting Exchange and participating in the first Hop the Gap webinar at 2 p.m. (CT) March 3, which will provide activation ideas and tips for bringing Hop the Gap to life in your community.

FEBRUARY 2015 

THE Y. SO MUCH MORETM 
NWC in Action
Y-USA previewed Hop the Gap last week at EXPO in Anaheim, California. To see pictures of attendees sharing their "Why I Give" story cards and getting excited about Hop the Gap, visit the Y Staff and Volunteers Facebook page


NWC in the News

YMCA supporting community needs: YMCA of Columbia (South Carolina)

The Greenpoint Y (New York): 'So Much More'


QUESTIONS?
Visit Exchange or email us.

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Share your Y's story of impact on Exchange 

JOIN THE CONVERSATION
#YMCA 

 

STAFF ENGAGEMENT ACTIVITY 'WHY I GIVE'
Why_I_Give_video"Why I Give," the first Living Our Cause Movement-wide engagement activity in 2015 is designed to help all staff and volunteers understand their role in fulfilling our cause, show their passion for our organization and share impact stories of our charitable work. In support of Nationwide Campaign (NWC), this activity is a fun opportunity for staff and volunteers to intentionally reflect on and share why they support the Y as a cause and give to their Ys' annual campaigns. Watch the "Why I Give" video and then find details and materials on Exchange to help implement and share "Why I Give" at your Y. Remember to use #BeCauseY and #YMCA when sharing six-word stories on social media.

NOW AVAILABLE 

  • Hop the Gap overview and FAQ are available on Exchange.
  • 2015 Annual Campaign Kickoff webcast recording (Feb. 16) featuring Y-USA President and CEO Kevin Washington is available on Exchange.
  • "Why I Give" engagement activity  gives staff and volunteers an opportunity to reflect on and share why they support the Y as a cause and give to the annual campaign. Learn more.

WHAT TO WATCH FOR 

  • March 3: "Wave 2: Activating Hop the Gap at Your Y," webinar will introduce planned activities and resources to help YMCAs bring Hop the Gap to life. Learn more.
  • March 3: Hop the Gap activation guide and select resources will be available on Exchange and the Brand Resource Center (BRC).
  • April 25: Hop the Gap promotional campaign launches on Healthy Kids Day (and continues through August). 
  • May 6: "Hop the Gap: Summer Check-In," webinar will share the latest campaign information, tips and resources. Learn more.

YOU ASKED 
Can my Y continue to use Wave 1 membership materials after Wave 2 begins?

Yes! Engaging new members is a year-round effort, and Wave 1 materials are designed to create a deeper understanding of and connection to the Y as more than a place. Visit the BRC to find new member communications tools and member engagement social media posts to help people understand how they can do and achieve more with the Y.

BUILDING SKILLS 


"Our chief want is someone who will inspire us to be what we know we could be."

-- Ralph Waldo Emerson 

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